The Wayfinder Notes
James Kerr
Business Strategy Consultant, Founder & AI Engineer. I write on AI, Innovation and Strategy. Day job is building CURN, an AI adoption platform for turning AI work into repeatable team playbooks.
Perspective
A readable guide to the systems under the surface.
I work at the point where traditional organisations try to turn sudden AI leverage into real adoption. The interesting question is no longer whether the tools are impressive. It is how teams make AI use visible, repeatable, governed, and useful in the actual loop of work.
The Wayfinder Notes is where I turn that into useful public thinking: essays, short notes, and strategy signals for people trying to navigate the shift without losing the human part of the work.
Historical anchors, practical mechanisms, no hype.
Writing
Recent essays and notes.
- Jun 2026 A Promethean Pickle: Building in Public Now Gives the Game Away When copying costs nothing, the only edge left is the part of your company a rival cannot reproduce: the brand, the secret, the network.
- May 2026 Goliath's Bane: Why Company Size has Stopped Being A Moat Most large companies need to rapidly adapt or they will lose to more agile AI-native competition.
- May 2026 The Icarus Intelligence Problem Intelligence is being created faster than anyone can figure out how to own it. Including the people creating it.
- Jan 2026 Era of the Experimenter If you want to the highest chance of winning in the coming age, just start experimenting
Topics
Ideas I keep returning to.
Short explainers for the themes behind The Wayfinder Notes.
Building
What I am making around the writing.
CURN ↗
In buildTools for AI adoption: making AI work visible, repeatable, and useful inside teams rather than leaving it trapped in private chat windows.
Connect
Find me where the ideas are moving.
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Or say hello directly — [email protected]